I recently had the chance to design a brand identity for Rocky Mountain Peace Backcountry Outdoors.
They now have a bold new identity that captures the spirit of the outdoors. The centrepiece of the design is a detailed illustration of the exact bull elk harvested by the team, making the logo both personal and iconic.
The process focused on blending rugged and modern elements to create a look perfect for apparel and social media. Using earthy tones like Wilderness Green and Stone Charcoal, along with bold, adventure-inspired fonts, the final design reflects the essence of backcountry exploration.
This fresh identity sets RMPB apart, celebrating its roots while opening the door to exciting new opportunities.
To view the entire Brand Guide click here.
Have an idea for a similar project? Let’s bring your vision to life—I’d love to work with you.
Email: liam@fromemedia.com
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