About me
liam froment
I began my professional journey in 2022, focusing on digital branding and content development. I enjoy building recognizable, trusted brands through a combination of design, photography, and video.
My path into this work started much earlier. In 2014, a passion for video editing led me to create Frome Sports, a YouTube channel focused on sports highlights that reached over 4.4 million views. That experience sparked a deeper interest in storytelling and content creation, and it ultimately helped me find my direction and career in this industry. It also gave me the opportunity to continue learning, growing, and doing work I genuinely enjoy.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology, all of which influence how I approach creative work and brand development.
what I can do
As a digital developer, my goal is to create assets to tell a brands story.
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
My Journey
From making sports highlights on YouTube to becoming a full-time creative, my journey has always been fueled by a passion for technology, media, and sports.
Digital Media Director
Baseball Alberta
2022 - Present
Digital Media Director
Baseball Alberta
2022 - Present
Digital Media Director
Baseball Alberta
2022 - Present
Freelance
Self-Employed
2022 - Present
Freelance
Self-Employed
2022 - Present
Freelance
Self-Employed
2022 - Present
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
My Systems
I use reliable systems to stay organized, work efficiently, and deliver consistent results.
Adobe Illustrator
My creative playground for building brands that are fully vectorized, printable, and scalable.
Adobe Illustrator
My creative playground for building brands that are fully vectorized, printable, and scalable.
Adobe Photoshop
Where I craft advanced visuals, refine compositions, and develop detailed design work.
Adobe Photoshop
Where I craft advanced visuals, refine compositions, and develop detailed design work.
Adobe Lightroom
My go-to for mass editing, sorting, and refining digital images.
Adobe Lightroom
My go-to for mass editing, sorting, and refining digital images.
Photo Mechanic
The industry standard for culling and organizing large photo sets while ensuring proper metadata tagging.
Photo Mechanic
The industry standard for culling and organizing large photo sets while ensuring proper metadata tagging.
DaVinci Resolve
My preferred tool for editing video content, from vertical reels for social media to widescreen cinematic work.
DaVinci Resolve
My preferred tool for editing video content, from vertical reels for social media to widescreen cinematic work.
Canva
A quick and reliable solution for creating presentations, mockups, and social media templates.
Canva
A quick and reliable solution for creating presentations, mockups, and social media templates.
Basecamp
Where I manage projects, organize deliverables, and stay connected with clients throughout the creative process.
Basecamp
Where I manage projects, organize deliverables, and stay connected with clients throughout the creative process.
How I Think and Create
I focus on creating work that is clear, useful, and built to last. Every project is approached with real-world use in mind, making sure it works across different platforms and is easy for people to use and maintain over time.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
Hi
Hi
Hi
Let's connect
Get in touch if you have an idea, a project, or just want to chat about what’s next.
About me
liam froment
I began my professional journey in 2022, focusing on digital branding and content development. I enjoy building recognizable, trusted brands through a combination of design, photography, and video.
My path into this work started much earlier. In 2014, a passion for video editing led me to create Frome Sports, a YouTube channel focused on sports highlights that reached over 4.4 million views. That experience sparked a deeper interest in storytelling and content creation, and it ultimately helped me find my direction and career in this industry. It also gave me the opportunity to continue learning, growing, and doing work I genuinely enjoy.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology, all of which influence how I approach creative work and brand development.
what I can do
As a digital developer, my goal is to create assets to tell a brands story.
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
My Journey
From making sports highlights on YouTube to becoming a full-time creative, my journey has always been fueled by a passion for technology, media, and sports.
Digital Media Director
Baseball Alberta
2022 - Present
Digital Media Director
Baseball Alberta
2022 - Present
Digital Media Director
Baseball Alberta
2022 - Present
Freelance
Self-Employed
2022 - Present
Freelance
Self-Employed
2022 - Present
Freelance
Self-Employed
2022 - Present
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
My Systems
I use reliable systems to stay organized, work efficiently, and deliver consistent results.
Adobe Illustrator
My creative playground for building brands that are fully vectorized, printable, and scalable.
Adobe Illustrator
My creative playground for building brands that are fully vectorized, printable, and scalable.
Adobe Photoshop
Where I craft advanced visuals, refine compositions, and develop detailed design work.
Adobe Photoshop
Where I craft advanced visuals, refine compositions, and develop detailed design work.
Adobe Lightroom
My go-to for mass editing, sorting, and refining digital images.
Adobe Lightroom
My go-to for mass editing, sorting, and refining digital images.
Photo Mechanic
The industry standard for culling and organizing large photo sets while ensuring proper metadata tagging.
Photo Mechanic
The industry standard for culling and organizing large photo sets while ensuring proper metadata tagging.
DaVinci Resolve
My preferred tool for editing video content, from vertical reels for social media to widescreen cinematic work.
DaVinci Resolve
My preferred tool for editing video content, from vertical reels for social media to widescreen cinematic work.
Canva
A quick and reliable solution for creating presentations, mockups, and social media templates.
Canva
A quick and reliable solution for creating presentations, mockups, and social media templates.
Basecamp
Where I manage projects, organize deliverables, and stay connected with clients throughout the creative process.
Basecamp
Where I manage projects, organize deliverables, and stay connected with clients throughout the creative process.
How I Think and Create
I focus on creating work that is clear, useful, and built to last. Every project is approached with real-world use in mind, making sure it works across different platforms and is easy for people to use and maintain over time.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
Hi
Hi
Hi
Let's connect
Get in touch if you have an idea, a project, or just want to chat about what’s next.
About me
liam froment
I began my professional journey in 2022, focusing on digital branding and content development. I enjoy building recognizable, trusted brands through a combination of design, photography, and video.
My path into this work started much earlier. In 2014, a passion for video editing led me to create Frome Sports, a YouTube channel focused on sports highlights that reached over 4.4 million views. That experience sparked a deeper interest in storytelling and content creation, and it ultimately helped me find my direction and career in this industry. It also gave me the opportunity to continue learning, growing, and doing work I genuinely enjoy.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology, all of which influence how I approach creative work and brand development.
what I can do
As a digital developer, my goal is to create assets to tell a brands story.
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
1. Logo & Brand Design
2. Photography
3. Videography
4. Graphic Design
My Journey
From making sports highlights on YouTube to becoming a full-time creative, my journey has always been fueled by a passion for technology, media, and sports.
Digital Media Director
Baseball Alberta
2022 - Present
Digital Media Director
Baseball Alberta
2022 - Present
Digital Media Director
Baseball Alberta
2022 - Present
Freelance
Self-Employed
2022 - Present
Freelance
Self-Employed
2022 - Present
Freelance
Self-Employed
2022 - Present
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Sport Info. Officer
Canada Summer Games
August 2025
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
My Systems
I use reliable systems to stay organized, work efficiently, and deliver consistent results.
Adobe Illustrator
My creative playground for building brands that are fully vectorized, printable, and scalable.
Adobe Illustrator
My creative playground for building brands that are fully vectorized, printable, and scalable.
Adobe Photoshop
Where I craft advanced visuals, refine compositions, and develop detailed design work.
Adobe Photoshop
Where I craft advanced visuals, refine compositions, and develop detailed design work.
Adobe Lightroom
My go-to for mass editing, sorting, and refining digital images.
Adobe Lightroom
My go-to for mass editing, sorting, and refining digital images.
Photo Mechanic
The industry standard for culling and organizing large photo sets while ensuring proper metadata tagging.
Photo Mechanic
The industry standard for culling and organizing large photo sets while ensuring proper metadata tagging.
DaVinci Resolve
My preferred tool for editing video content, from vertical reels for social media to widescreen cinematic work.
DaVinci Resolve
My preferred tool for editing video content, from vertical reels for social media to widescreen cinematic work.
Canva
A quick and reliable solution for creating presentations, mockups, and social media templates.
Canva
A quick and reliable solution for creating presentations, mockups, and social media templates.
Basecamp
Where I manage projects, organize deliverables, and stay connected with clients throughout the creative process.
Basecamp
Where I manage projects, organize deliverables, and stay connected with clients throughout the creative process.
How I Think and Create
I focus on creating work that is clear, useful, and built to last. Every project is approached with real-world use in mind, making sure it works across different platforms and is easy for people to use and maintain over time.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
01.
PURPOSE OVER STYLE
Decisions are made based on purpose and results, not trends.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
02.
AUDIENCE-FIRST FOCUS
What I create is always built for a specific audience, not for everyone.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
03.
FUTURE-FOCUSED
I design and create with the future in mind. Work should scale, stay relevant, and hold up over time.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
04.
KEEP IT SIMPLE
I avoid unnecessary complexity. Clear, simple work is easier to understand and more effective.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
Hi
Hi
Hi
Let's connect
Get in touch if you have an idea, a project, or just want to chat about what’s next.