About me.
liam froment
I started creating sports content in 2014 through Frome Sports, a YouTube channel built around sports highlights that reached over 4.4 million views. That early interest in video editing eventually grew into a professional path in sports branding, marketing, and creative work.
I began my professional journey in 2022, and since then my work has focused on helping teams, organizations, and brands communicate clearly through design, media, and creative systems.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology. Those interests continue to shape how I approach creative work and brand development.
I started creating sports content in 2014 through Frome Sports, a YouTube channel built around sports highlights that reached over 4.4 million views. That early interest in video editing eventually grew into a professional path in sports branding, marketing, and creative work.
I began my professional journey in 2022, and since then my work has focused on helping teams, organizations, and brands communicate clearly through design, media, and creative systems.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology. Those interests continue to shape how I approach creative work and brand development.
WHAT I DO.
Branding, photo, video, and creative support for sports and outdoor organizations.
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
experience.
From making sports highlights on YouTube to becoming a full-time creative, my journey has always been fueled by a passion for technology, media, and sports.
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Director, Digital Media
Baseball Alberta
2022 - Present
Director, Digital Media
Baseball Alberta
2022 - Present
Director, Digital Media
Baseball Alberta
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Photographer
MacEwan University
2025 - Present
Photographer
MacEwan University
2025 - Present
Photographer
MacEwan University
2025 - Present
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Sport Information Officer
Canada Summer Games
August 2025
Sport Information Officer
Canada Summer Games
August 2025
Sport Information Officer
Canada Summer Games
August 2025
toolkit.
Tools I use to build, organize, edit, and deliver creative work.
Adobe Illustrator
Logos, vector artwork, and brand systems
Adobe Photoshop
Image editing, mockups, and advanced graphics
Adobe Lightroom
Photo editing, sorting, and export workflow
Photo Mechanic
Fast culling and metadata organization
DaVinci Resolve
Video editing, colour, and delivery
Canva
Templates, presentations, and client-ready assets
Slack
Communication and project updates
Basecamp
Project organization and deliverable tracking
approach.
Work built to be clear, useful, and built to last.
01.
PURPOSE OVER STYLE
Design decisions built around clarity and function.
01.
PURPOSE OVER STYLE
Design decisions built around clarity and function.
02.
AUDIENCE FIRST
Every project is built with a specific audience in mind.
02.
AUDIENCE FIRST
Every project is built with a specific audience in mind.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
Hi
Hi
Let's connect.
For project inquiries, collaborations, or creative work.
About me.
liam froment
I started creating sports content in 2014 through Frome Sports, a YouTube channel built around sports highlights that reached over 4.4 million views. That early interest in video editing eventually grew into a professional path in sports branding, marketing, and creative work.
I began my professional journey in 2022, and since then my work has focused on helping teams, organizations, and brands communicate clearly through design, media, and creative systems.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology. Those interests continue to shape how I approach creative work and brand development.
I started creating sports content in 2014 through Frome Sports, a YouTube channel built around sports highlights that reached over 4.4 million views. That early interest in video editing eventually grew into a professional path in sports branding, marketing, and creative work.
I began my professional journey in 2022, and since then my work has focused on helping teams, organizations, and brands communicate clearly through design, media, and creative systems.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology. Those interests continue to shape how I approach creative work and brand development.
WHAT I DO.
Branding, photo, video, and creative support for sports and outdoor organizations.
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
experience.
From making sports highlights on YouTube to becoming a full-time creative, my journey has always been fueled by a passion for technology, media, and sports.
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Director, Digital Media
Baseball Alberta
2022 - Present
Director, Digital Media
Baseball Alberta
2022 - Present
Director, Digital Media
Baseball Alberta
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Photographer
MacEwan University
2025 - Present
Photographer
MacEwan University
2025 - Present
Photographer
MacEwan University
2025 - Present
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Sport Information Officer
Canada Summer Games
August 2025
Sport Information Officer
Canada Summer Games
August 2025
Sport Information Officer
Canada Summer Games
August 2025
toolkit.
Tools I use to build, organize, edit, and deliver creative work.
Adobe Illustrator
Logos, vector artwork, and brand systems
Adobe Photoshop
Image editing, mockups, and advanced graphics
Adobe Lightroom
Photo editing, sorting, and export workflow
Photo Mechanic
Fast culling and metadata organization
DaVinci Resolve
Video editing, colour, and delivery
Canva
Templates, presentations, and client-ready assets
Slack
Communication and project updates
Basecamp
Project organization and deliverable tracking
approach.
Work built to be clear, useful, and built to last.
01.
PURPOSE OVER STYLE
Design decisions built around clarity and function.
01.
PURPOSE OVER STYLE
Design decisions built around clarity and function.
02.
AUDIENCE FIRST
Every project is built with a specific audience in mind.
02.
AUDIENCE FIRST
Every project is built with a specific audience in mind.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
Hi
Hi
Let's connect.
For project inquiries, collaborations, or creative work.
About me.
liam froment
I started creating sports content in 2014 through Frome Sports, a YouTube channel built around sports highlights that reached over 4.4 million views. That early interest in video editing eventually grew into a professional path in sports branding, marketing, and creative work.
I began my professional journey in 2022, and since then my work has focused on helping teams, organizations, and brands communicate clearly through design, media, and creative systems.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology. Those interests continue to shape how I approach creative work and brand development.
I started creating sports content in 2014 through Frome Sports, a YouTube channel built around sports highlights that reached over 4.4 million views. That early interest in video editing eventually grew into a professional path in sports branding, marketing, and creative work.
I began my professional journey in 2022, and since then my work has focused on helping teams, organizations, and brands communicate clearly through design, media, and creative systems.
Today, most of my time is spent around sports and the outdoors. I am usually on the golf course, snowboarding, hiking, or experimenting with new cameras and technology. Those interests continue to shape how I approach creative work and brand development.
WHAT I DO.
Branding, photo, video, and creative support for sports and outdoor organizations.
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
1. Brand Identity
2. Photography
3. Videography
4. Graphic Design
experience.
From making sports highlights on YouTube to becoming a full-time creative, my journey has always been fueled by a passion for technology, media, and sports.
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Video Editor
Frome Sports (YouTube)
2014 - 2017
Director, Digital Media
Baseball Alberta
2022 - Present
Director, Digital Media
Baseball Alberta
2022 - Present
Director, Digital Media
Baseball Alberta
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Freelance Creative
Self-Employed
2022 - Present
Photographer
MacEwan University
2025 - Present
Photographer
MacEwan University
2025 - Present
Photographer
MacEwan University
2025 - Present
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Content Producer
Baseball Canada
August 2025
Sport Information Officer
Canada Summer Games
August 2025
Sport Information Officer
Canada Summer Games
August 2025
Sport Information Officer
Canada Summer Games
August 2025
toolkit.
Tools I use to build, organize, edit, and deliver creative work.
Adobe Illustrator
Logos, vector artwork, and brand systems
Adobe Photoshop
Image editing, mockups, and advanced graphics
Adobe Lightroom
Photo editing, sorting, and export workflow
Photo Mechanic
Fast culling and metadata organization
DaVinci Resolve
Video editing, colour, and delivery
Canva
Templates, presentations, and client-ready assets
Slack
Communication and project updates
Basecamp
Project organization and deliverable tracking
approach.
Work built to be clear, useful, and built to last.
01.
PURPOSE OVER STYLE
Design decisions built around clarity and function.
01.
PURPOSE OVER STYLE
Design decisions built around clarity and function.
02.
AUDIENCE FIRST
Every project is built with a specific audience in mind.
02.
AUDIENCE FIRST
Every project is built with a specific audience in mind.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
03.
BUILT TO LAST
Work designed to stay relevant across platforms and over time.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
04.
KEEP IT SIMPLE
Clear work communicates faster and performs better.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
05.
BUILT TO ADAPT
Work is created to live across platforms and environments without losing impact.
Hi
Hi
Let's connect.
For project inquiries, collaborations, or creative work.