Liam Froment
Projects.
What we have done, the clients we have worked with and the brands we are proud to be behind.
All Projects.

RMPB Outdoors
A full brand identity for Rocky Mountain Peace Backcountry Outdoors.
They now have a bold new identity that captures the spirit of the outdoors. The centrepiece of the design is a detailed illustration of the exact bull elk harvested by the team, making the logo both personal and iconic.
The process focused on blending rugged and modern elements to create a look perfect for apparel and social media. Using earthy tones like Wilderness Green and Stone Charcoal, along with bold, adventure-inspired fonts, the final design reflects the essence of backcountry exploration.
This fresh identity sets RMPB apart, celebrating its roots while opening the door to exciting new opportunities.
You can view the creation process + a deeper look into the assets and logos here.
A fresh brand identity for The Play Free Project
The logo features a cheetah wearing sunglasses, which is fun, bold, and full of personality—just like Play Free. It’s all about speed, confidence, and having a blast. The bright colors—hot pink, yellow, midnight blue, and white—give the brand a fresh, exciting vibe that really stands out.
The goal was to create a look that works anywhere—social media, apparel, or wherever they need it—and reflects what Play Free is all about: making sports fun again and reminding kids why they fell in love with the game in the first place.
You can view the entire package here.
The Play Free Project


Montis Media
A brand new look for Montis Media.
Mark’s been doing sports photography and videography in the Edmonton area and wanted a brand that reflects where he’s at now. The logo features a mountain inside the shape of a camera lens. It’s designed to feel like you’re looking straight through the lens. The color palette uses summit green, rich greens, and earthy browns to bring that outdoor, grounded feel to life.
Montis comes from the Latin word for mountain. The name connects back to where Mark’s journey started, taking photos in the mountains of Chilliwack with his daughter. It gave the brand a deeper meaning and helped everything click into place.
Clean, simple, and rooted in his story.
You can view the creation process + a deeper look into the assets and logos here.

Ryan Marples Fitness
A full visual identity developed for a client starting his new fitness trainer journey. Ryan Marples Fitness comes equipped with custom colours, typeface and logos.


Eli Trenchard Books
Website developed with the new release of his first book "The Opportunity". Custom colours, typeface and a logo was also created to add to the unique visual identity of Eli Trenchard Books. You can view his new website here.

Yoga with Bonnie
A soothing, calm, grounding and balanced visual identity created to symbolize all things yoga. The flow in the script incapsulates the movements and energy required. Multiple logos, custom colours and type were created to embody the perfect Visual Identity for Yoga with Bonnie.